The Page Breaks The Back Habit

As search engines dominate the way that the internet is explored an important task of every website is to break the habit of people clicking on the back button. If someone comes to your website from a search engine listing and doesn't immediately relate to your page they will go back to the search engine and try another website. If they've gone backwards, they can't go forwards through your Adsense ads. People move through the internet very quickly and so your website should seek to connect with the person instantly. There are several aspects to achieving this:

• Keep your page kb size small (below 50kb) so it loads quickly - no one likes to wait.
• Have a good page title which relates perfectly to what the search engine visitor will be expecting to find.
• Your first paragraph is to the point and pulls someone in to your website
• The clever use of images - in terms of immediate responsiveness people often relate better to images than to words - they trust them more. The appropriate use of images in your banner or at the top of your page can pull people into your website.