Sunday, December 19, 2010
The Page Pre-Sells what the ads are offering
If you were promoting a particular product through a sales letter your aim would be to pre-sell it. Talk enthusiastically and knowledgeably (your visitor must believe that you know more than him) about your topic - your visitor should want more on the subject and your Adsense Ads should provide them with this more.
The Way The Page Is Laid Out and Reads Should Flow Forward
This is a continuation of breaking the back habit. Once you've got your visitor involved then your page should flow forward and if done correctly the Adsense ads will be used as a continuation of that flow.
The Page Breaks The Back Habit
As search engines dominate the way that the internet is explored an important task of every website is to break the habit of people clicking on the back button. If someone comes to your website from a search engine listing and doesn't immediately relate to your page they will go back to the search engine and try another website. If they've gone backwards, they can't go forwards through your Adsense ads. People move through the internet very quickly and so your website should seek to connect with the person instantly. There are several aspects to achieving this:
- Keep your page kb size small (below 50kb) so it loads quickly - no one likes to wait.
- Have a good page title which relates perfectly to what the search engine visitor will be expecting to find.
- Your first paragraph is to the point and pulls someone in to your website
- The clever use of images - in terms of immediate responsiveness people often relate better to images than to words - they trust them more. The appropriate use of images in your banner or at the top of your page can pull people into your website.
The Content on the page is not too comprehensive
Now while you want to be revealing information about one topic, you do not want to be the definitive resource for that topic. You do not want your reader to be "full" by the time they have finished your article. If you have completely satisfied their curiosity on that topic they are going to be less likely to look for further information in your cleverly placed Adsense ads. Content should be interesting and insightful and the reader should feel like he's learnt something but not everything. The perfect article makes more curious - encourages the readers search for information.
The Page Is about One Self-Contained Topic
The purpose of content websites is to reveal information to their visitors. The perfect Adsense page is focused on one particular topic and serves to reveal information about that topic. This has several benefits. Firstly, it makes it easier to get good search engine listings which will bring you relevant traffic. Secondly, the traffic will have come to that page for the sole reason of looking for the information which the page will actually reveal - they will therefore be more responsive to ads related to that content. Finally, your page will generate more targeted ads as your content focusing will have made it easier for Google's technology to analyze and match ads. The more related the ad the more clicks it will receive.
The Perfect Adsense Page
Even if you have taken advantage of the nature of Adsense ads and have optimized your website accordingly - namely: view Adsense ads as supplemental content and not ads, integrate them into the actual content of the webpage and not solely into the header or navigation, use a larger rectangle shape ad near the very top of your content, and potentially another one at the bottom, your Adsense performance will probably still only be a fraction of what it could be.
The reason for this is that modifications to the actual ad and it's positioning are only half the story of succeeding with Adsense. There is such a thing as a perfect Adsense page and what this is is the type of page that will generate the greatest number of clicks. The perfect page will meet the criteria listed below and the click through rate will be extremely high.
The reason for this is that modifications to the actual ad and it's positioning are only half the story of succeeding with Adsense. There is such a thing as a perfect Adsense page and what this is is the type of page that will generate the greatest number of clicks. The perfect page will meet the criteria listed below and the click through rate will be extremely high.
Add additional content to your website which targets related high paying keywords:
The most important word here is related. Don’t add content pages about Viagra to your website which is themed around motorcycles just because the average CPC for Viagra is very high. Instead do one of these two things:
1. Type your primary keyword, in this example, "motorcycle" into Keyword Country, wait for the results to appear and then click on CPC. This will arrange all the related keywords by their CPC value bringing the most profitable to the top. I did this and found that -
“Motorcycle Insurance In Michigan” has an average CPC of $10.25
“Motorcycle Insurance” has an average CPC of $4.28
“Motorcycle Loan” has an average CPC of $3.34
These are very high average CPCs for which you could develop new content. These content pages would generate higher cost per click Adsense ads from your visitors.
2. Your second option is to type in keywords which are related to your principal topic. Continuing with the motorcycle theme you could type in Harley-Davidson a popular manufacturer of motorcycles. The results show that “Harley Davidson Boots” has an average CPC of $0.84. You could build a page today pre-selling Harley Davidson Boots and generate a nice Adsense stream from that page. Another extension would be the keyword “chopper”, a popular type of motorcycle enhanced by the big shows of the last few years. On Keyword Country a search for chopper brings up related keywords like West Coast Choppers, a famous chopper builder which has an average CPC of $0.95 – again a page or several pages around this topic would be a nice addition to a motorcycle based website.
Whatever your topic, virtually every website can incorporate new high paying content. So before you try and build a website in a new niche check that the website(s) that you’ve already put the groundwork into (link building and seo) can’t be better optimized for higher paying keywords and / or have additional high adsense paying content added to it. There will be at least five new pages of content that you could add to your existing website today that would create higher paying average clicks than what you are already generating.
The large majority of Adsense Publishers are still not taking advantage of these tools and are still working in the dark so to speak - unsystematically adding content, optimizing their pages and building new niche websites with no fore-knowledge of the value of a particular topic nor its potential profitability. I guarantee that if you test Keyword County for just a day you won’t want to unsubscribe - it makes our job of making money with Adsense that much easier.
They also have a free “sneak peak” tool whereby you enter your target keywords and it will give you the most high paying keywords related to that phrase. If you follow this link and click on the “try now” button in the top right you can test the three different parts of the application yourself.
1. Type your primary keyword, in this example, "motorcycle" into Keyword Country, wait for the results to appear and then click on CPC. This will arrange all the related keywords by their CPC value bringing the most profitable to the top. I did this and found that -
“Motorcycle Insurance In Michigan” has an average CPC of $10.25
“Motorcycle Insurance” has an average CPC of $4.28
“Motorcycle Loan” has an average CPC of $3.34
These are very high average CPCs for which you could develop new content. These content pages would generate higher cost per click Adsense ads from your visitors.
2. Your second option is to type in keywords which are related to your principal topic. Continuing with the motorcycle theme you could type in Harley-Davidson a popular manufacturer of motorcycles. The results show that “Harley Davidson Boots” has an average CPC of $0.84. You could build a page today pre-selling Harley Davidson Boots and generate a nice Adsense stream from that page. Another extension would be the keyword “chopper”, a popular type of motorcycle enhanced by the big shows of the last few years. On Keyword Country a search for chopper brings up related keywords like West Coast Choppers, a famous chopper builder which has an average CPC of $0.95 – again a page or several pages around this topic would be a nice addition to a motorcycle based website.
Whatever your topic, virtually every website can incorporate new high paying content. So before you try and build a website in a new niche check that the website(s) that you’ve already put the groundwork into (link building and seo) can’t be better optimized for higher paying keywords and / or have additional high adsense paying content added to it. There will be at least five new pages of content that you could add to your existing website today that would create higher paying average clicks than what you are already generating.
The large majority of Adsense Publishers are still not taking advantage of these tools and are still working in the dark so to speak - unsystematically adding content, optimizing their pages and building new niche websites with no fore-knowledge of the value of a particular topic nor its potential profitability. I guarantee that if you test Keyword County for just a day you won’t want to unsubscribe - it makes our job of making money with Adsense that much easier.
They also have a free “sneak peak” tool whereby you enter your target keywords and it will give you the most high paying keywords related to that phrase. If you follow this link and click on the “try now” button in the top right you can test the three different parts of the application yourself.
Better target your existing webpages:
Which words are you using in your Title Tag, Meta Tags, H1 - H3 Header Tags and inside the body of your content? Google's content matching technology generates ads related to the meaning of the words on your page. If the high paying keywords for that page topic aren't in those 4 hotspots I just listed the quality (relevancy) and CPC of your ads will be lower than if they were. Google wants to match their advertiser ads to the pages which are going to offer the greatest return otherwise their whole system collapses.
This means that you want to make sure the high paying keywords are included in your hot spots. If I use UnderstandingAdsense.com as an example I logged into Keyword Country with the intention of finding the highest paying keywords for the Adsense market. I typed in Adsense and was presented with a list. "Making Money With Adsense" has the highest average CPC of $0.73 so when I've finished building the site I will optimize the home page and several other pages for that keyword so as to generate the most relevant and high paying ads possible. I will do this by including that keyword phrase (and related ones like "make money with Adsense") into the four places listed above.
This means that you want to make sure the high paying keywords are included in your hot spots. If I use UnderstandingAdsense.com as an example I logged into Keyword Country with the intention of finding the highest paying keywords for the Adsense market. I typed in Adsense and was presented with a list. "Making Money With Adsense" has the highest average CPC of $0.73 so when I've finished building the site I will optimize the home page and several other pages for that keyword so as to generate the most relevant and high paying ads possible. I will do this by including that keyword phrase (and related ones like "make money with Adsense") into the four places listed above.
How To Target Higher Paying Keywords
Different keywords pay different amounts. Other things being equal a website based around debt consolidation will generate more revenue per Adsense click than a website based around football cards. This is why an industry built around selling high paying keyword lists to Adsense publishers has become so profitable.
But it’s more complicated than this as different keywords in different niche markets also pay different amounts. If your website is not targeting the “right” (as in profitable) keywords you will probably be earning less money per Adsense click than you should be.
For example – if you increase your average CPC (cost per click) from $0.20 to $0.30 you will increase your revenue by 33%. There are two ways of doing this on your already existing website and the best tool
But it’s more complicated than this as different keywords in different niche markets also pay different amounts. If your website is not targeting the “right” (as in profitable) keywords you will probably be earning less money per Adsense click than you should be.
For example – if you increase your average CPC (cost per click) from $0.20 to $0.30 you will increase your revenue by 33%. There are two ways of doing this on your already existing website and the best tool
Runescape – Meet up with New People, Connect With Others – And Kill Them
So you’ve performed your time and effort hacking at rocks, wasted hour upon hour that could have been used in sunlight clicking on your screen to move just a little group of pixels from a mining spot to a smelting spot to a forging spot. You’ve the equipment, and you have just had a poor day. Time to make a person PAY!
Runescape is not just about building up your skills and your bank account. Sometimes you should get out, meet new persons…AND KILL THEM! After a certain amount of time you get to a point where some jerk desperately requirements to catch a fireball within the face, or a sword between the ribs. It’s fun, but you ought to often bear in mind that it’s an actual person behind the screen there. This means two things. Firstly it’s nice to be respectful to them( about the fact you just slaughtered their hapless hide!), and secondly – they’ll typically be a lot extra challenging and adaptive in how they fight back than stock runecraft monsters.
But basics initial. You would like to pkill – go to the wilderness. Turn north and walk for ages and you will get there. The further into the wilderness you venture the additional dangerous things turn out to be. The trick is in making positive it’s dangerous for the other guy and not you. Ideally you’ll want to attack a person of lower level, and you will want to hit them from the south. In case you hit them from the south they need to run north to get away from you. The further north they go the sooner they hit wilderness level 20. Once they get there they can’t escape you by teleporting – you OWN them!
The most efficient way of playerkilling is to do it in groups, lure a single player into a fight and then bring within the massive hitting reinforcements. The most satisfying way of pkilling is to take a person 1 on 1 and fight to the death.
The warning is needless to say that you lose stuff when you die. So plan your whole technique just before you head north. Planned trips to the wilderness might be very profitable. Impulsive trips to the wilderness usually end in hours of regathering equipment.
Runescape is not just about building up your skills and your bank account. Sometimes you should get out, meet new persons…AND KILL THEM! After a certain amount of time you get to a point where some jerk desperately requirements to catch a fireball within the face, or a sword between the ribs. It’s fun, but you ought to often bear in mind that it’s an actual person behind the screen there. This means two things. Firstly it’s nice to be respectful to them( about the fact you just slaughtered their hapless hide!), and secondly – they’ll typically be a lot extra challenging and adaptive in how they fight back than stock runecraft monsters.
But basics initial. You would like to pkill – go to the wilderness. Turn north and walk for ages and you will get there. The further into the wilderness you venture the additional dangerous things turn out to be. The trick is in making positive it’s dangerous for the other guy and not you. Ideally you’ll want to attack a person of lower level, and you will want to hit them from the south. In case you hit them from the south they need to run north to get away from you. The further north they go the sooner they hit wilderness level 20. Once they get there they can’t escape you by teleporting – you OWN them!
The most efficient way of playerkilling is to do it in groups, lure a single player into a fight and then bring within the massive hitting reinforcements. The most satisfying way of pkilling is to take a person 1 on 1 and fight to the death.
The warning is needless to say that you lose stuff when you die. So plan your whole technique just before you head north. Planned trips to the wilderness might be very profitable. Impulsive trips to the wilderness usually end in hours of regathering equipment.
They are calling him the million dollar man. Jason Calacanis recently revealed in his blog that he is on track to earn a million dollars from AdSense over the year ahead.
And if that number doesn't wake you up and have you sitting on the edge of your seat, consider for a moment that he reached this level in less than a year. His company only started using AdSense in September 2004.
As their network has grown, so has their AdSense revenue. In January 2005 they earned an average of $580 per day. In March it was $737. In May it was $1,585. One day in July, just before he made the blog entry referred to above, they earned $2,335. Remember that is just for one day. If they can take that daily average to $2,740 they'll be earning a rate of $1 million for a year. And Calacanis predicts that reaching daily earnings of $3,000 or even $5,000 is quite achievable.
Google's AdSense has been revolutionary. It has become firmly established as the darling of the online advertising industry. Although rumors are heard of major competitors launching a similar service, AdSense's premier position seems secure for now.
In essence, AdSense has made it possible for almost anyone with a web site or blog to earn some revenue from advertising, without having to employ sales people or spend precious time searching for advertisers.
AdSense works like this. Webmasters sign up for an account in just a few minutes. They receive a small snippet of code to include on their web pages. Google will then automatically serve advertisements that are relevant to the content on the webmaster's pages. When someone visits the webmaster's site and clicks on one of Google's AdSense advertisements, the webmaster earns a fee. Advertisers can pay anywhere from five cents to a hundred dollars per click, and the webmaster receives a percentage of that fee.
Many webmasters are content with earning five to ten dollars from AdSense to cover the cost of web hosting. But many, unsurprising, have higher ambitions. At a popular WebmasterWorld forum, participants share tips and encouragement on reaching a goal of $300 per day from AdSense. So it is no wonder that Calacanis created quite a buzz when he made his million dollar blog entry.
Google have proven once again that they excel at designing innovative Internet services. If you are in the web industry and have not yet used AdSense, then perhaps you should try it out. Or if you are already using it, perhaps Calacanis' impressive results will encourage you to track the performance of your AdSense units more closely, fine tune their positions and formats, and take your earnings to a new
About the Author
Scott Adams is an internet entrepreneur, and earns a living by marketing affiliate programs on pay-per-click search engines, including Google's AdSense. He explains the remarkable system he uses in his book, Affiliate Adventure, which is available at http://www.AffiliateAdventure.com . To find out more about increasing AdSense revenue, visit:
And if that number doesn't wake you up and have you sitting on the edge of your seat, consider for a moment that he reached this level in less than a year. His company only started using AdSense in September 2004.
A new revolutionary never before seen Adsense system is already making an internet storm of curious people wondering whats it all about. The .....
Calacanis runs Weblogs Inc., a network dedicated to creating trade weblogs across niche industries. And he's quickly proven that AdSense is a credible advertising partner. As their network has grown, so has their AdSense revenue. In January 2005 they earned an average of $580 per day. In March it was $737. In May it was $1,585. One day in July, just before he made the blog entry referred to above, they earned $2,335. Remember that is just for one day. If they can take that daily average to $2,740 they'll be earning a rate of $1 million for a year. And Calacanis predicts that reaching daily earnings of $3,000 or even $5,000 is quite achievable.
As an Adsense publisher, I am often annoyed to find my web pages filled with public .....
That's quite an achievement. Keep in mind that Calacanis has 103 bloggers on the payroll and nine staffers. Even so, many webmasters would give an arm or a leg to have even a third of that. Google's AdSense has been revolutionary. It has become firmly established as the darling of the online advertising industry. Although rumors are heard of major competitors launching a similar service, AdSense's premier position seems secure for now.
In essence, AdSense has made it possible for almost anyone with a web site or blog to earn some revenue from advertising, without having to employ sales people or spend precious time searching for advertisers.
AdSense works like this. Webmasters sign up for an account in just a few minutes. They receive a small snippet of code to include on their web pages. Google will then automatically serve advertisements that are relevant to the content on the webmaster's pages. When someone visits the webmaster's site and clicks on one of Google's AdSense advertisements, the webmaster earns a fee. Advertisers can pay anywhere from five cents to a hundred dollars per click, and the webmaster receives a percentage of that fee.
Many webmasters are content with earning five to ten dollars from AdSense to cover the cost of web hosting. But many, unsurprising, have higher ambitions. At a popular WebmasterWorld forum, participants share tips and encouragement on reaching a goal of $300 per day from AdSense. So it is no wonder that Calacanis created quite a buzz when he made his million dollar blog entry.
Google have proven once again that they excel at designing innovative Internet services. If you are in the web industry and have not yet used AdSense, then perhaps you should try it out. Or if you are already using it, perhaps Calacanis' impressive results will encourage you to track the performance of your AdSense units more closely, fine tune their positions and formats, and take your earnings to a new
About the Author
Scott Adams is an internet entrepreneur, and earns a living by marketing affiliate programs on pay-per-click search engines, including Google's AdSense. He explains the remarkable system he uses in his book, Affiliate Adventure, which is available at http://www.AffiliateAdventure.com . To find out more about increasing AdSense revenue, visit:
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