Different keywords pay different amounts. Other things being equal a website based around debt consolidation will generate more revenue per Adsense click than a website based around football cards. This is why an industry built around selling high paying keyword lists to Adsense publishers has become so profitable.
But it’s more complicated than this as different keywords in different niche markets also pay different amounts. If your website is not targeting the “right” (as in profitable) keywords you will probably be earning less money per Adsense click than you should be.
For example – if you increase your average CPC (cost per click) from $0.20 to $0.30 you will increase your revenue by 33%. There are two ways of doing this on your already existing website and the best tool
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