The Page Pre-Sells what the ads are offering

If you were promoting a particular product through a sales letter your aim would be to pre-sell it. Talk enthusiastically and knowledgeably (your visitor must believe that you know more than him) about your topic - your visitor should want more on the subject and your Adsense Ads should provide them with this more.

The Way The Page Is Laid Out and Reads Should Flow Forward

This is a continuation of breaking the back habit. Once you've got your visitor involved then your page should flow forward and if done correctly the Adsense ads will be used as a continuation of that flow.

The Page Breaks The Back Habit

As search engines dominate the way that the internet is explored an important task of every website is to break the habit of people clicking on the back button. If someone comes to your website from a search engine listing and doesn't immediately relate to your page they will go back to the search engine and try another website. If they've gone backwards, they can't go forwards through your Adsense ads. People move through the internet very quickly and so your website should seek to connect with the person instantly. There are several aspects to achieving this:

• Keep your page kb size small (below 50kb) so it loads quickly - no one likes to wait.
• Have a good page title which relates perfectly to what the search engine visitor will be expecting to find.
• Your first paragraph is to the point and pulls someone in to your website
• The clever use of images - in terms of immediate responsiveness people often relate better to images than to words - they trust them more. The appropriate use of images in your banner or at the top of your page can pull people into your website.

The Content on the page is not too comprehensive

Now while you want to be revealing information about one topic, you do not want to be the definitive resource for that topic. You do not want your reader to be "full" by the time they have finished your article. If you have completely satisfied their curiosity on that topic they are going to be less likely to look for further information in your cleverly placed Adsense ads. Content should be interesting and insightful and the reader should feel like he's learnt something but not everything. The perfect article makes more curious - encourages the readers search for information.

The Page Is about One Self-Contained Topic

The purpose of content websites is to reveal information to their visitors. The perfect Adsense page is focused on one particular topic and serves to reveal information about that topic. This has several benefits. Firstly, it makes it easier to get good search engine listings which will bring you relevant traffic. Secondly, the traffic will have come to that page for the sole reason of looking for the information which the page will actually reveal - they will therefore be more responsive to ads related to that content. Finally, your page will generate more targeted ads as your content focusing will have made it easier for Google's technology to analyze and match ads. The more related the ad the more clicks it will receive.

The Perfect Adsense Page

Even if you have taken advantage of the nature of Adsense ads and have optimized your website accordingly - namely: view Adsense ads as supplemental content and not ads, integrate them into the actual content of the webpage and not solely into the header or navigation, use a larger rectangle shape ad near the very top of your content, and potentially another one at the bottom, your Adsense performance will probably still only be a fraction of what it could be.
The reason for this is that modifications to the actual ad and it's positioning are only half the story of succeeding with Adsense. There is such a thing as a perfect Adsense page and what this is is the type of page that will generate the greatest number of clicks. The perfect page will meet the criteria listed below and the click through rate will be extremely high.

Add additional content to your website which targets related high paying keywords:

The most important word here is related. Don’t add content pages about Viagra to your website which is themed around motorcycles just because the average CPC for Viagra is very high. Instead do one of these two things:
1. Type your primary keyword, in this example, "motorcycle" into Keyword Country, wait for the results to appear and then click on CPC. This will arrange all the related keywords by their CPC value bringing the most profitable to the top. I did this and found that -
“Motorcycle Insurance In Michigan” has an average CPC of $10.25
“Motorcycle Insurance” has an average CPC of $4.28
“Motorcycle Loan” has an average CPC of $3.34
These are very high average CPCs for which you could develop new content. These content pages would generate higher cost per click Adsense ads from your visitors.
2. Your second option is to type in keywords which are related to your principal topic. Continuing with the motorcycle theme you could type in Harley-Davidson a popular manufacturer of motorcycles. The results show that “Harley Davidson Boots” has an average CPC of $0.84. You could build a page today pre-selling Harley Davidson Boots and generate a nice Adsense stream from that page. Another extension would be the keyword “chopper”, a popular type of motorcycle enhanced by the big shows of the last few years. On Keyword Country a search for chopper brings up related keywords like West Coast Choppers, a famous chopper builder which has an average CPC of $0.95 – again a page or several pages around this topic would be a nice addition to a motorcycle based website.
Whatever your topic, virtually every website can incorporate new high paying content. So before you try and build a website in a new niche check that the website(s) that you’ve already put the groundwork into (link building and seo) can’t be better optimized for higher paying keywords and / or have additional high adsense paying content added to it. There will be at least five new pages of content that you could add to your existing website today that would create higher paying average clicks than what you are already generating.
The large majority of Adsense Publishers are still not taking advantage of these tools and are still working in the dark so to speak - unsystematically adding content, optimizing their pages and building new niche websites with no fore-knowledge of the value of a particular topic nor its potential profitability. I guarantee that if you test Keyword County for just a day you won’t want to unsubscribe - it makes our job of making money with Adsense that much easier.
They also have a free “sneak peak” tool whereby you enter your target keywords and it will give you the most high paying keywords related to that phrase. If you follow this link and click on the “try now” button in the top right you can test the three different parts of the application yourself.